The SF Weekly reports that Mark Adkins, who has been the Chronicle’s president since 2008, has been transferred to a less prestigious Hearst paper in Beaumont, Texas. The SFWeekly’s Erin Sherbert writes, “The company put out a small blurb, congratulating Adkins on a “promotion” that would be very hard to sell as even a lateral move. On top of the fact that the Beaumont Enterprise has a weekly circulation not quite a quarter of the Chron’s, Beaumont makes Bakersfield look like Barcelona.” The move was announced just before Chron publisher and chairman Frank Vega announced he was retiring and that Hearst was hiring two people from outside the company to lead the San Francisco paper.