Bloomberg TV today is launching an hourlong weekday show, “Bloomberg West,” from its Pier 3 studio in San Francisco that will focus on technology news with a Silicon Valley point of view, according to the Chronicle.

According to the Chron, Bloomberg has 65 reporters and editors in its SF bureau, up from 32 in 2007, and plans to add five more soon. The bureau itself has about 250 employees.

“This is not a gadget show, this is not a show where we’re going to show you gee-whiz cool startups,” said co-anchor Corey Johnson, who was a member of TheStreet.com’s original “murderer’s row” of columnists. “This is a show on how technology is impacting business.”

The show will air at 3 p.m. weekdays on Comcast Channel 128, Dish Channel 203, DirecTV channel 353 and streamed live at Bloomberg.com/tv.

Above, Bloomberg Television anchors Emily Chang and Cory Johnson rehearse in the company’s San Francisco studio. Photo by Ryan Anson, Bloomberg.