Click on to the KCBS Radio or KPIX CBS5 websites and you’ll land at the same place — a new site (sanfrancisco.cbslocal.com) labeled “CBS San Francisco” with news from both stations.
The consolidated news website is similar to one CBS launched last month for its stations in New York (WCBS-TV, 1010 WINS, WCBS News Radio 880 and WFAN-AM).
While the CBS5 site has had a corporate look for several years, the previous KCBS Radio site looked more home grown, though it has won first-place awards from the AP and Radio and Television News Directors Association (RTNDA). There’s no reference on the first page of the new site to KCBS’s 100th anniversary or that station’s rich history. But it can be found by clicking on the KCBS icon at the top and scrolling down. There’s a link to the story about the station’s founder, “Doc” Herrold.