Jon Friedman of MarketWatch says journalists have only themselves to blame when they accuse others of ignoring Barry Bonds’ steroid use. If the media had been doing its job, the new book by Chronicle writers Mark Fainaru-Wade and Lance Williams, “Game of Shadows,” wouldn’t be such a blockbusters. BTW, Channel 5 reported last night that the book’s publisher has increased the press run of “Game of Shadows” from 50,000 to 199,000. [“Now it’s the San Francisco Chronicle as the Washington Post,” Scott Miller of CBS Sportsline declares.]