“Radio Equalizer” Brian Maloney reports that Arbitron’s switch from diaries to Portable People Meters has crushed KGO 810’s legendary ratings into tiny bits. He writes: Late last week, the first PPM report representing July 2008 was released to clients and obtained by your Radio Equalizer. … While the station did retain its number one position in the overall 12 and older demographic, it was killed in the all-important Adults 25-54 segment. Because advertising rates are set based on a station’s
Ben Fong-Torres, writing in the Chron, describes the changes ahead for the local radio industry when the ratings system switches from diaries to the Portable People Meter, which a listener wears. The meter (shown here next to the base station) is the size of a beeper and it captures silent codes radio stations will send out. Survey participants place the meter at the end of the day in the base station to recharge the battery and to send collected codes
The latest Arbitrends for listeners 12 and older show KGO-AM NewsTalk 810 is back in first place. During the November-January period, KGO slipped out of the first place for the first time in 29 years. The new figures also show All News KCBS-AM 740 has moved up from fourth to third. These numbers (via AllAccess.com) reflect overall audience levels, while advertisers are more concerned about specific demographics.
Tune in to any of the local TV or radio news stations today (May 18), and one of the top stories — if not the top story— was the Chronicle’s decision to cut 25% of its news staff. Both KGO-AM 810 and KCBS-AM 740 offered “team coverage” with multiple reports. KCBS did an extended interview with UC Berkeley faculty member and former “60 Minutes” producer Lowell Bergman (click here to hear podcast). KCBS also interviewed Phil Matier, who works for
KCBS AM 740 afternoon co-anchor Jeff Bell (pictured) has written a book about his struggle with obsessive-compulsive disorder called “Rewind, Replay, Repeat.” Ben Fong-Torres says in the Chron that the book is a fascinating read: “He knew there was something askew when he found himself fretting over a cabin cruiser that he may have bumped into while piloting his own boat. The cruiser was docked and seemed unscathed, but Bell found himself constantly returning to the dock, detouring from his
The Spring Arbitron radio ratings are out for the San Francisco and San Jose markets, and it’s no surprise that KGO remains No. 1 followed by KOIT-FM, KCBS-AM, Classical KDFC, and urban KMEL-FM. Those have been the top 5 stations for a long time. But in the key 25-54 demographic, CBS-owned Alice Radio (KLLC-FM, 97.3) is now No. 1 in the morning drive with the show “Sarah and No Name.” Brad Kava of the Merc writes that “Sarah and No
CBS Radio is moving its Seattle programming director, Mike Preston, to San Francisco where he will have the newly created title of VP/Programming for News (KCBS-AM 740) and Classic Hits (KFRC-FM 99.7). Ed Cavagnaro will continue as director of news and programming for KCBS, according to RadioandRecords.com. Additionally, Ken Kohl, who launched CBS Radio’s Free FM (KIFR 106.9), will now become vice president of news and talk programming for CBS Radio’s six-station Bay Area cluster. Kohl previously was Northern California
The San Francisco fall 2005 Arbitron radio ratings are out and while perennial leader KGO-AM was first, like usual, it was down from 6.4% to 6.1%. Moving up, however, was KOIT followed by classical KDFC. Ben Fong-Torres, in his monthly Chronicle column on radio, mentions the ratings, too. He also says radio stations have formed an alliance to ensure that all of the stations use the same system to deliver dlgital radio, which will mean clearer sound (no static) and
In the past few days, three radio broadcasting companies serving the Bay Area (CBS, Bonneville and Clear Channel) announced plans to flood the airwaves with new HD channels to deliver niche formats to listeners. Most of the additional channels will air music, but CBS Radio said that one of its new FM stations here will have an all-news format. The CBS news release didn’t elaborate on its new all-news station, but it’s likely to be a simulcast of KCBS-AM 740.