KCBS returned to the No. 1 position in the ratings in May after KQED-FM led the pack for a month in April. In May, KCBS led with a 6.3 rating among listeners 12 and older compared to 5.9 for KQED. In April, KQED was on top with a 6.6 and KCBS in second with 6.3. These cumulative ratings are meaningless to advertisers. They buy stations based on their appeal to various demographics. But they’re good for conversation. The top 10
While KCBS AM-FM remains firmly on top of the San Francisco radio ratings heap, KQED-FM has made gains in the past three months to secure the No. 2 spot. KOIT, which sprints to the top of the ratings during the holidays with its all Christmas music format, fell back to third place in January, where it remained in February and March. Here’s the usual disclaimer: Advertisers don’t use these numbers when buying air time. They use ratings for particular demographics.
Classical KDFC had its best ratings of the year a month before it was replaced at 102.1 FM with simulcast of San Jose’s KFOX, the latest report from Arbitron shows. KDFC had a 3.9 for the holiday period, up from 2.4 in November. On Jan. 18, Entercom Communications announced that it had sold KDFC to the University of Southern California, which owns a Los Angeles classical station, KUSC 91.5. Entrecom bought two noncommercial FM frequencies (KUSF 90.3 in San Francisco
Enthusiasm for the Giants is reflected in the ratings of its San Francisco flagship station, KNBR 680, which went from a 3.6 in September to a 7.2 in November. The last couple games of the World Series were in November. From September through November, KCBS held steady with 6.1 to 6.3 rating. KGO-AM continues to drift downward, from 5.1 in September to 4.4 in November. The December ratings book will be thrown off by another anomaly, KOIT’s big ratings for
Back in Janaury, it was surprising to see All News KCBS leading the ratings in San Francisco for listeners 6+. The question then was: Had KCBS dethroned KGO-AM? Or was it a fluke? Six months later, the trend has become clear, with KCBS on top and KGO 810 slipping to No. 4. CBS Radio’s decision to put the all-news station on FM is paying off. Here’s the usual disclaimer: Advertisers don’t use these numbers when buying air time. They use ratings
Ben Fong-Torres, in his Chronicle radio column today, notes that in the key demographic that interests advertisers, listeners 25-54, non-commercial KQED 88.5 is No. 1, followed closely by KOIT and KSAN (“The Bone”). 4. KIOI (“Star 101.3”) 5. KSOL 6. KCBS 7. KRZZ (“La Raza”) 8. A tie between KBLX and KMVQ (“Movin’ “). 10. KYLD (“Wild”) 11. KLLC (“Alice”) 12. KFOG 13. KKSF (“The Band”)
The decision by CBS Radio to acquire an FM channel for All News 740 KCBS seems to be paying off. KCBS AM-FM was first in the January Arbitron ratings for listeners 6+ with a 6.4 rating compared to 5.8 for perennial leader KGO-AM. A year ago, KCBS (which had just started its FM service) had a 5.6 compared to KGO’s 5.8. In one year, KCBS has grown its listenership by 14%. Here’s the usual disclaimer: Advertisers don’t use these numbers
People love Christmas music. A lot of people do. Because KOIT-FM jumped from third to first during the holiday season (from 4.3% in November to 8.1%) when it switched to all Christmas music. KGO-AM 810, which has been No. 1 since the Marconi era, fell to third. Remaining at No. 2 in both surveys was KCBS, which was likely bolstered by its FM signal (now just a year old). Here’s a link to the Arbitron ratings at Radio-Info.com. And here’s